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Anxiety disorders are among the most prevalent mental diseases, with potentially crippling effects on individual function.

According to the World Health Organization, around 300 million people worldwide suffer from anxiety disorders. Anxiety disorders are so common that they can be considered a leading cause of disability and a significant contributor to depression. Anxiety has become a common word among this generation since every person considering any stage, whether a teenager, adult, or elderly person is going through this. The World Health Organization estimates that one in five adults suffers from an anxiety disorder at some point in their lifetime, but only about half seek treatment. Sadly, there is a lot of misinformation about what anxiety is, how it’s diagnosed, and what can be done to get help. Its symptoms primarily include muscle tension or sweating, digestive problems such as heartburn or diarrhoea, problem sleeping, fatigue, irritability, depression, loss of interest in activities once enjoyed, even that shivering feeling you feel inside, or speedy heartbeat, when you’re wondering about some stuff in your head is majorly considered as to be an anxiety attack. 

The good news is that there are ways you can fight back against anxiety, and help yourself manage your condition for the long term.

Several medications are available, including therapies, medications, and many more but none of them is organic, unlike essential oils. 

Yes, essential oils.

Essential oils play a vital role in releasing stress, and anxiety and making you feel grounded. The reason they’re so effective is that they work on your body’s chemistry, they stimulate your endorphin receptors, which are connected to your natural painkillers and mood enhancers. This makes them ideal for reducing stress, anxiety, and other symptoms of chronic pain.

They are wonderful means for calming down when paired with other stress-relief techniques. Several oils can be helpful when anxiety strikes, such as rose, jasmine, and lavender. Although they cannot cure anxiety permanently for a lifetime but they can help in slower the anxiety process and helps temporarily cure it.

Aromatherapy may feel like a new trend, but cultures all over the world have been using it for centuries. It’s an ancient practice used by priests, who were also doctors, for magical and religious ceremonies. Fast forward to today, it has evolved into a thriving component of herbal medicine as oils are derived from herbs and natural elements. Aromatherapy usually uses fragrances but when it comes to essential oils, aromatherapy works like magic, because oils usually stay longer rather than any other form of essence, the longer the presence, the longer the effect. Aromatherapy oils are used to treat anxiety. Read this in detail to check how aromatherapy helps with anxiety.

Essential oils works wonder to kill anxiety pain or stress hormones which results in a peaceful state of mind. As essential oil is also used in rituals and crafts to manifest love, peace, luck, harmony, and much more, there are uncountable benefits of essential oils when it comes to stabling and grounding your mind with a healthy balance.

Get world-class essential oils by Veera!

Veera Fragrances is a leading manufacturer and bulk exporter of essential oils. Veera offers a wide range of essential oils in bulk that can be used for various purposes such as making medicine and therapy oil to calm and relax the mind and body. It provides the best quality essential oil to just match perfectly with your taste and preferences. Essential Oils by Veera are extracted naturally without adding chemicals and preservatives to give that perfect sigh of relief and relaxation with just one inhale. We make our products with utter love and care to satisfy our customers and make sure they get what they expect and desire without any disappointment. Because we care for you and your mental health. 

So, what are you waiting for? Contact us today to get the essential oils.

WHAT IS ITTAR (ATTAR)?

The attar is one of the first forms of fragrance that came into use thousands of years ago. The true witness to the history of perfumery, attar reveals an ancestral tradition full of mysteries. Throughout the Mughals, and all the ancient kingdoms, the attar is said to be the purest form of fragrance, individuals wear it to enhance their divinity, unlike perfumes, it works the same way but is made up of different properties. It is basically an essential oil derived from botanical or other natural sources. Most commonly these oils are extracted via hydro or steam distillation. The oils are generally distilled into a wood base such as sandalwood and then aged. There are several traditional methods used famously to create ittars for decades. The manufacture of attar does not require alcohol. The attar is thus, a very greasy-type and often very persistent perfume. A single drop is enough to embalm you for several days.

HOW THE FRAGRANCE OF ATTAR CAN IMPACT AN INDIVIDUAL SPIRITUALLY AND PHYSICALLY?

Attar’s fragrance is extracted naturally from flowers, herbs, wood, etc. A scent can alter an individual’s mindset, and attar can clarify it more diversely, as being long-lasting. 

There are several uses of attar that can help an individual spiritually. For thousands of years, the attar is used for attracting spirit guides, angels, and good fortune and warding off evil spirits and bad luck. For decades, the fragrance of attar is said to be a big medium in rituals and traditional crafts, which proves its worth in developing a spiritual need for one’s sake. Usually, Saints and Spiritual aspirants varnish themselves with the finest scents such as attars to assist and guide them into their meditative state to enlightenment. Hence, the fragrance of attar plays a great role in helping out people spiritually and if a person is spiritually active, he ought to be physically and mentally active as well. As attar is highly scented with purely natural sources, it is severely filled with the magical properties of mother earth, such as relieving headaches and sickness, an aura can manipulate the entire environment as it makes a place more welcoming and appealing and alluring doesn’t matter if that place is home or an individual itself.

LOOKING FOR A QUALITY FRAGRANCE TO ADD TO YOUR ATTAR?

If you are looking for a quality fragrance to add to your attar, then get in touch with Veera Fragrances. Veera Fragrances is one of the leading fragrance manufacturers that specialize in creating custom fragrances for a wide range of products, from perfumes and room fresheners to soaps and candles. We can help you create a unique scent that will make your products stand out in the market.

We use only the finest quality ingredients to create our fragrances, and our team of experienced perfumers will work with you to create a scent that meets your specific needs. Whether you want a fresh, floral fragrance for your perfume or a rich, earthy scent for your attar, we can help you create the perfect scent for your products. We have different fragrances that you can add to attars according to your comfort and taste in perfumes and fragrances such as Rose, Wood, Amber, Musky, Citrus, Green, Floral, Spicy, Aldehydic, Sweet, Fruity, and Sandle. 

Contact us today to learn more about our custom fragrance services. We look forward to helping you make your products shine in the market!

The fragrance industry is one of the most important industries in the world, and India is increasingly becoming a major player in this field. Indian fragrances are known for their unique and exotic scents, and the country is home to some of the most talented and innovative perfumers in the world. India’s fragrance industry is a key player in the global market, with a growing contribution to the overall industry. The country’s fragrance industry is worth an estimated US$1.6 billion and is growing at a rate of 10-12% per year. India is home to a large number of Fragrance Houses and flavour companies, which are continuously innovating and introducing new products to meet the ever-changing needs of the global market.

India’s Tradition to use Fragrance

India’s rich culture and tradition of using fragrance in daily life is a key driver of the country’s growing fragrance industry. In India, the fragrance is used not only for personal care but also for religious and social purposes. The use of fragrance is an important part of the Indian lifestyle, and this is reflected in the growing demand for fragrance products. Fragrance plays an important role in Indian culture. It is used to welcome guests, to celebrate special occasions and to create a pleasant atmosphere. Indians believe that fragrance can have a positive effect on the mind and body and that it can be used to create a sense of well-being.

Veera- The fragrance manufacturing company

Veera fragrance is one of the most popular brands that manufacture Fragrances and is contributing to the growth of Fragrance industries in India. The company was established in the year 1999 and has been providing quality products to its customers since then. Veera fragrance is one of the most trusted brands in the industry and is known for its quality products and excellent customer service. The company has a strong online presence and is constantly expanding its reach to new markets. The company has a wide range of products that are suitable for all types of skin and budgets.

When it comes to finding the perfect fragrance solution for your business, look no further than Veera Fragrances. We pride ourselves on being one of the high-quality fragrance manufacturers that are designed to please the senses and connect with customers on an emotional level. Some of our most popular scents include rosy, sweet, fruity, musk, green, woody, citrus, floral, and many more.

Our team of experts have produced a wide range of fragrances that are capable of evoking the desired emotions in your target audience. 

So contact us today to learn more about how we can help you take your business to the next level.

Vegan is the most trending term in foods these days, although most of the global consumers are well familiar with Vegetarian and Vegan foods. Domestically, Vegetarian is a very well-known term. However, now even the domestic consumers demand is more towards Vegan. Both these terms Vegan and Vegetarian, seem to be interchangeable but the reality is not so simple. Vegetarian food becomes vegan by a simple deletion of ingredients that are of dairy and egg origin.

This shift from vegetarian to vegan is just not a simple removal of few ingredients. A closer look at some of the highly consumed packaged food products shows that most of the bases are either dairy or dairy-based especially in beverages that can be stated to be nutritionally beneficial. Other categories like biscuits and cookies that are also largely consumed contain egg as a binder. Egg serves as a good binder and provides the needed texture and strength and in most bakery products it is an important base material that contributes to the flavour of the recipe too.

Although Vegan foods are an exciting category to develop and create in various flavour profiles, they are equally challenging. The key ingredients such as milk products provide the needed creaminess, cheesiness, texture, the mild sweetness of lactose, the fat content all play a very vital role in the texture and final taste of the product. In general also, for some of the confectionery products the base is mostly of milk-derived ingredients and to replace them is quite a challenging task, as their base not only provide the sweetness but also react with other ingredients in a particular way. Replacing some of these key materials becomes a real challenging task for food manufacturers.

When some of the well-known ingredients are used as a vegan alternative such as soy or walnut milk or rice milk etc are considered then some of these do pose a challenge of allergens to some of these products that are to be considered. Also, the needed cheesiness and creaminess is lacking. To add, these missing flavours to the products is also a challenge as the consumer ultimately accepts the taste that he is familiar with and would not want to compromise on taste. Thus the success of the product is ultimately on the consumer acceptability and taste is the most critical criteria for any product.

In such a challenging environment, where the ingredient matrix is changed, the selection of flavours also becomes equally important. Flavour selection will vary with the base used and product category and so working closely with flavour experts becomes very critical to achieve the best results. Like any product development, it is the consumer demand that drives these foods too so keep innovating and let’s try some VEGAN for a change.

A synthetic fragrance is one that is comprised primarily of artificial compounds and materials. The majority of these amalgams belong to a class of substances known as petrochemicals. Synthetic fragrances often last a lot longer than pure perfumes and are generally more pronounced due to the potent fixatives they contain. These aid in balancing the volatile nature of some ingredients, increasing their holding power. Synthetic fragrances are laboratory creations, and while it may not be common knowledge, they comprise almost two-thirds of the most popular scents we create and other perfume manufacturers that are used in perfumes and other scented products.

There are basically three diverse types of synthetic fragrances. They are full synthetics, which means they are almost entirely comprised of petroleum by-products; semi-synthetic also known as natural fragrances, which have been transformed via artificial means and natural isolates, which belong somewhere in between natural and synthetic because laboratories develop them by cutting off one scent from a more complex aroma base, such as that of a red rose.

Pure Organic And Natural Fragrances

Aromatic compounds created from Mother Nature’s endless bounty have been integral to mental, spiritual and physical healing in the form of aromatherapy since the beginning of recorded history. This is a natural treatment for healing a person’s mind, body and soul known and practiced for centuries by many ancient civilizations, including Egypt, China and India.

Pure Organic Aromatics Compounds

Pure perfume is any fragrance derived completely from minimally processed natural materials, without any artificial or synthetic components. In order to meet the criteria, this fragrance must contain only pure essential oils obtained from raw fruits, flowers, herbs, leaves, seeds, roots and woods via steam distillation or water. The tenacity of a pure perfume is totally dependent on the molecular configuration of the oils selected. This can cause variations in how long a fragrance can maintain itself. Pure perfume can be compared to a bouquet of diverse blooms.

One fragrance may only last for a few hours and others could still be discernible days after the initial application. Some of the more popular natural oils used in the personal care industry include almond; jojoba; coconut; grape seed; geranium; lavender; olive oil (ultimate hair conditioner); rosehips oil (nail-care); coconut (skin moisturizer) and eucalyptus.

Pure scents are inconsistent in character, as some last longer and are more discernable than others. It is, perhaps, this fact that accounts for the belief that while pure perfumes may be lovely, they are short-lived. Resins from myrrh and frankincense, as well as animal by-products, such as whale ambergris and musk from a musk deer, are all-natural fixatives, but today they are hardly if ever used because their extraction entails the death of the animal.

Natural Fragrances

Natural scents are not so clearly delineated, as there is no legal definition of the term ‘natural’. This has relative meaning and can be translated to indicate a skincare product MIGHT contain both natural and synthetic ingredients with the majority being chemical in origin.

Natural fragrances are complex creations usually comprised of aromatic raw materials such as essential oils, fractions of essential oils, isolates, exudates such as resins, distillates, extracts and volatile concentrates. Natural fragrances are not always organic but organic fragrances are always natural.

Pure essential oils are always present in any natural perfume. Extracted from raw fruits, flowers, herbs, leaves, seeds, roots and woods, these oils are usually blended with a soy or bee’s wax to create a dense fragrance. Energetic, emotional, and physical healing properties are often associated with natural fragrances.

Organic Fragrances

Organic scents are derived from living matter and are defined as those that are grown and processed under highly controlled conditions that guarantee materials are free from pesticides, heavy metals and synthetic fertilizers.  The United States Department of Agriculture (USDA) certifies perfumes as organic and People For The Ethical Treatment of Animals (PETA) certifies that they are vegan.

The Benefits of Synthetic Perfumes

While the word, ‘natural’ written across the label on any product is likely to connect consumers with concepts like healthy and even better, in all fairness, this is not always the case. In addition to the killing of whales and forest animals for the sake of fragrance, substantial deforestation has resulted from the production of natural oils, such as sandalwood and rosewood.

Synthetic perfumes are richer and more intense than natural aromas. They are also more versatile in composition than natural varieties, which are always limited to florals, musks and botanicals. They can be created in a laboratory with one single-molecule and blended with essential oils to create an endless spectrum of fragrances.

Love synthetic fragrances or not, the world’s most iconic fragrance, Chanel 5, would never have been created without the use of a new category of synthetic fragrance materials known as aroma aldehydes, which provide that famous sparkling fresh top note, often imitated by newer creations.

Oral care is not only about brushing with a minty toothpaste and gargling with a refreshing mouthwash, but this category has far expanded to include breath sprays, breath strips, whitening strips etc. Going back to basics, to maintain basic oral health, the minimum one needs to do is brush the teeth at least twice a day, regular brushing of teeth helps in prevention of caries, enamel erosion and bad breath, reducing gingivitis or tartar build-up.

Brushing of teeth is an activity that needs to be made appealing and the consumer should look forward to starting their day with a fresh, cool breath and should look forward to going to bed with a similar fresh cool breath. This ‘not so appealing’ activity is made into a ‘looking forward to’ activity by its flavours. Flavour pallet varies across the age category from kids to youths to elderly. While kids prefer sweeter and confectionery notes in their toothpaste, the youth prefer minty, strong cool, sometimes bitter, salty profiles, whereas elderly prefer cool but mild profiles that give them a feeling of refreshment and tingle their taste buds to make it feel alive.

Some young and health-conscious consumers want the cool, minty effect every time and would also want the benefits of age-old traditional and Ayurvedic and herbal ingredients. However, most of the Ayurvedic formulations are extracts or ingredients that are earthy, bitter and not so palate friendly. Still, they give a sense of assurance of being beneficial to health, as there is always a belief that ‘ Bitter is Better’ for health.

Flavour development for this category has various challenges other than just the right taste profile of the flavour, one needs to consider what the base is as flavour systems for silica, calcium carbonate and gel applications differ considerably. There needs to be a balance between the masking effect and release of flavours, the right amount of masking is to be provided to different bases, thus the dosage of the flavour and the flavour itself needs to be formulated based on the base of toothpaste.

Composition of ingredients in toothpaste has a lot of taste challenges as they not only impart their inherent aromatic and organoleptic profile but also their functional groups can interact with the flavour ingredients that need to be considered while designing any flavour. Along with overcoming these challenges, one also has to adhere to the regulatory requirements.

Let’s see what are the regulatory challenges that can be faced when it comes to oral care. We all know that this is a cosmetic category that has the possibility of being ingested too, thus there is an additional requirement to be met which is to be compliant to food regulations too. Thus if one closely looks at what would fit in these shoes, we would know that it is flavours that would be more appropriate. Thus, flavours that are meeting the requirements of IFRA would be best suited as they are already compliant to food grade.

Flavours for oral care is a challenge, but it is all the more fun too… so enjoy your minty, sweet and flavourful brushing.