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About Us


Continuing the legacy

Veera has been in operations since 1975 and is well-known for its renowned creativity and pioneering creativity. Our team aspires to foresee our customers’ needs and outmatch their expectations with an aromatic experience.

“Human life needs aromas & creating aromas is a complex blend of science and art”

Veera Fragrances is an ISO 9001:2008 certified Fragrance and Flavours Manufacturing, Trading & Distribution Company. Veera Fragrances carries the legacy of Ajit Traders which was founded in 1975.’ Ajit Traders’, primarily was a Trading Unit of quality Fragrance & Flavor Ingredients.

Trading from all over the world to all parts of India Ajit Traders has passed on the huge reputation of 4 Decades to Veera Fragrances. Established in 1999 Over the time Veera Fragrances has grown leaps & bounds, innovating newer ideas aligned with the prevailing market trends and consumer preferences. Fragrances and Flavor solutions at Veera are crafted, with over 40 years of expertise in perfumery, using state-of-the-art machinery and advanced techniques.

Mission & Vision


Our mission is to be recognized as a company where people enjoy working and pride themselves to be a valued member of the community & where each of us adds values and makes the differences.


Our vision is to work with a customer-centric approach towards establishing a total quality management system, which would include defining all processes and their inputs & outputs.

Why us?

Veera has been making your life aromatic since 1999. With an experienced team of Sales and Marketing, covering PAN India and Export Markets, dedicated R&D Team, control lab and Quality checks, Veera Fragrances has emerged as one of the industry’s most dynamic and influential names, striving towards catering to a large scale of clients across the globe and being the first preferences of many.

About Us
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